Residence with an illuminated pool at dusk
The firm

A family firm, since 1998.

Two partners, one office on Park Avenue, and a client list that has passed from parents to children.

Lakefront home with a dock
27 yearson the lakes, brick streets and fairways of Central Florida
Charlotte Ashcroft, Broker, Founding Partner

Patience is a professional skill.

Charlotte opened the firm in 1998 with one desk, one telephone and a conviction that fine homes deserve to be sold slowly and well.

Nearly three decades later the firm is still small on purpose: two partners, a handful of associates, and one office above Park Avenue. Its clients are families, physicians, founders and the occasional foundation, many of them in their second or third transaction with the firm. Off-market sales are common; billboards are not.

$1.4BSold by the firm
61%By referral
3Generations of clients
Principles

How the firm works

Discretion

Your holdings, your search and your terms are never discussed outside the firm. Private sales are handled without signs, portals or announcements.

Local memory

We know which lake lots hold their bottom, which brick streets flood, which builders stood behind their work, and which neighbors will tell you the truth.

Rigor

Survey, elevation, seawall, well and septic, insurance and title are examined before an offer is written, never after.

Credentials

Licensed, certified, accountable

Florida Licensed Real Estate Broker · Certified Luxury Home Marketing Specialist, Guild Member · Accredited Buyer's Representative · Member, Orlando Regional REALTOR® Association and Stellar MLS.

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An introduction

Begin in confidence.

Whether you are considering a purchase, a sale, or simply want a quiet read on the market, a short conversation is the right place to start.